News 2020

 

Title:  Happy Hiking Campaign Announced
Date:  11/12/2020

Mountaineering Ireland are delighted to announce the Happy Hiking Campaign, an initiative to promote safe walking in the Irish Hills and countryside. This project was initiated by Mountaineering Ireland’s Hillwalking Committee, originally with the intention of refreshing and updating the Walk Safely leaflet which had gone out of print. Since the production of the previous leaflets, how we communicate and circulate information has evolved and changed particularly since COVID-19 pandemic. It is now very important to utilise different platforms to reach the right audiences. Happy Hiking is aimed at all users of trails and uplands particularly first-time users, novices and tourist. Each time COVID-19 restrictions were eased, there was an above normal influx of people to the uplands. So providing information on how to stay safe when walking in the Irish hills and country side has never been more important.

 

 

      

The Happy Hiking material will be a useful resource for all and will include advice on planning your walk, what to bring with you, getting a weather forecast, who to call in an emergency and so on.  As well as distributing leaflets to tourist offices, clubs, Rural Recreation Offices and other relevant bodies, we are also making the leaflet available digitally on the Mountaineering Ireland website. It will be accompanied by digital promotional tools, which will be shared widely across primary tourism platforms for the country and through direct online advertising targeting specific audiences.  QR codes have become more popular and are being more widely used this year so we have incorporated a QR code on the back of the leaflet. Simple scan the code using a free scanner app.

 

 

 

 

   

You  be  brought directly to the hillwalking section of our website. Here you will find the Happy Hiking leaflet in a digital format along with lots of useful information on hillwalking. The Happy Hiking Leaflet will also be a valuable resource for clubs to share with new or potential members. If you are interested in receiving some leaflets on Happy Hiking and/or information in a digital format for your club website/Facebook or other organisations you think would be interested in sharing this information please contact ruth@mountaineering.ie for more details. 

 

 

This projected was funded by the Department of Rural and Community Development through FORUM Connemara and by Mountaineering Ireland.

 

 

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